Drive Traffic and Generate Huge ROI
Oz Marketing is proud to provide some of the most advanced digital marketing platforms. OZ Marketing utilizes several ad networks to expand any businesses digital marketing reach including Google, Bing and AdRoll. To learn more and to get a free Digital Marketing consultation Call Now.
Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
For any business Search Engine Marketing or SEM can be a hugely successful method in driving quality traffic to your site, marketing your product(s) and ultimately increasing your sales. When consumers are looking for a product or service they tend to use search engines like Google to find it. This means there are consumers looking for your products, and through SEM we can make sure they find YOU!
Search Engine Optimization or SEO is an ongoing process that needs to be at the forefront of any good business these days. There are many ways to increase your chances of being found on the web, and SEO is one of the more important ways. Our team of experts have had years of experience with generating 1st page results on Google as well as many other search engines. We are able to get your website seen by the customers that are searching for what you have to offer.
Google & Bing Campaigns
Being a Google Certified Partner Agency we spend nearly a million dollars in SEM every year with our clients, and this is by far the number one lead source for our clients. The two main platforms we use for SEM are Google and Bing/Yahoo.
We have experience to give you the biggest “bang for your buck” in Search Engine Marketing, Content and Banner Marketing, Re-marketing, and Video Marketing.
Targeted Search Engine Marketing: Handpick your audience and captivate them with relevant content. Search ads geared specifically towards the demographic of your choice help you distribute your message to the right people. Our aggressive cost-per-click (CPC) and optimized campaign ads displayed on all major search engine sites give you a competitive advantage against your competition. Targeted SEM is key for any businesses digital marketing strategy
Content and Internet Banner Marketing: Present relevant ads to potential buyers by positioning display banner advertising on hundreds of online ad networks using intender buyer, demographic, brand interest, and keyword targeting.
Re-marketing: Stay in front of consumers who have already expressed interest in your products. Banner and video re-marketing allows you to follow shoppers after they leave your website and incentivize them with aggressive offers to return.
Pre-Roll Videos: Deliver your message to a broader audience with professional creative videos that can be optimized for TV and online video advertising.
We have designed several tools to make your website easier to navigate and more appealing to customers. Site conversion should be at the heart of your digital marketing strategy. Conversion is what creates return on investment.
Site Conversion Customization: Increase the conversion rate of your website with customized alterations made to fit your audience. We are adept at working on major dealer site platforms including Dealer.com, Cobalt, KPA, and many others.
Custom Forms: Collect only the information you need from your customers using custom-built forms. Many site platforms and their forms can be limiting. We build custom forms and embed them into your website to make collecting pertinent information effortless.
Trade-in Applications: Utilize custom-built vehicle trade-in applications to fit the needs of your dealership in your market.
Finance Applications: Simplify the finance process with secure and easy-to-navigate finance applications proven to increase your form submission rate and decrease your abandonment rate.
Custom-Built Websites: Have an idea for a website? Work with our expert web development team to create it together. We build custom sites to capture more leads, including non-branded inventory listings, financing sites, and anything else your dealership desires.
TopBookValue.com: Combine this trade-in website with your database mailings to produce greater interest and lead consistency.
APR Database Mining: Utilize annual percentage rate databases. High interest rate consumers have a valuable role in the automotive world. Our custom campaigns and websites make it easier than ever to appeal to this demographic.
CarSaleContest.com: Generate interest and capture leads using contests. CarSaleContest.com is a site built specifically for contest campaigns. It’s an effective way to draw traffic to your dealership and add potential customers to your database.